Instead North American distribution was absorbed by Proximo Spirits, a distributor also owned by the Beckmann family, and performance has improved significantly. de C.V., said in … Proximo Spirits, Inc. is a Washington Foreign Profit Corporation filed on May 7, 2008. [5] According to the Distilled Spirits Council of the United States, the US demand for tequila has risen over the years, with 12 million cases shipped to the US in 2012, a 54% increase as compared to a decade earlier. [4] In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997. You must be of legal drinking age to enter this website. After the Association of Volleyball Professionals (AVP) tour folded in 2010, the Jose Cuervo Pro Beach Volleyball Series was launched in 2011 by IMG and USA Volleyball with three events across the US, and upped the number to seven in 2012. The first producer of tequila was Jose Antonio from Jalisco in Mexico who was officially licensed to distribute tequila worldwide during 1758. Proximo Spirits, Inc. has 100 total employees across all of its locations and generates $107.70 million in sales (USD). Says Keyes, “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family. Cuervo Black was a mixto añejo tequila that included sugar cane spirit, aged one year in oak barrels. It was named on Bloomberg Businessweek's 2009 list of the world's 20 best-tasting tequilas. [6], In order for a spirit to be called tequila, it must come from the blue agave plant, a species found only in Jalisco and four nearby regions in central Mexico. Tequila is naturally clear after fermentation and distillation are complete. A diverse portfolio of innovative spirits. Extra añejo, which has an even darker color and richer flavor, is 100% blue agave and aged more than three years. [1][7], The blue agave plant has spiked leaves and a round, fleshy core (the piña). Here his family founded the Taberna de Cuervo, the farm where they would cultivate and harvest the flowering blue agave plant, a water-retaining plant found in central Mexico that is distilled to create tequila. [8] The damajuanas were later replaced with individual bottles, making it easier to transport the tequila across the border to America. The lyric is, "The Cuervo Gold / The fine Colombian / Make tonight a wonderful thing. It was named on Bloomberg Businessweek's 2009 list of the world's 20 best-tasting tequilas,[9][26] and awarded the Beverage Tasting Institute's highest rating, Superlative. “Mike is a proven leader with the right skills and experience to lead our most profitable markets,” Juan Domingo Beckmann, CEO of Proximo’s parent company, Becle, S.A.B. [22][23][24] It is one of many cinnamon-infused liquors on the market. Juan-Domingo Beckmann, son of Juan Beckmann, is the sixth-generation leader of the company. Proximo Spirits, Inc. is a Vermont Corporation filed on August 7, 2007. The 1800 Coleccion Tequila is one of the 9 varieties and comes in a bottle made of Belgian crystal with pewter trim in a suede and leather case. [12] In 1964, tequila makers were allowed to obtain up to 30% of the sugars in tequila from sources other than the agave plant. We stand in solidarity. Proximo Spirits is the US operating subsidiary of Mexican drinks firm Becle, the world’s largest producer of Tequila and owner of the Jose Cuervo brand. Proximo has grown rapidly over the past decade, and I look forward to working with the company’s outstanding management team and distributor network to build on Proximo’s phenomenal track record of brand development and commercial success. [8], By 1880, the Cuervo family had begun individually bottling tequila for commercial distribution. The fastest-growing segment has been super-premium blue agave spirits. The Registered Agent on file for this company is Corporation Service Company and is located at … There are three variations of gold tequila. The company will reportedly reevaluate the decision in January, reports Reuters. [10], Upon the death of Don Jesús, his wife, Ana González Rubio, inherited La Rojeña and in 1900 married José Cuervo Labastida, head of La Constancia. Cuervo IPO on Hold. In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997. “Plata” or “silver” on the other hand, despite its color being the same as “blanco”, is an aged version of tequila which got decolorized after being kept in barrels for months or years. [10] Tequila was known as "mezcal de tequila" until 1893, when tequila makers and the Mexican government dropped "mezcal" from the name. “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family,” said Keyes. [36], Cuervo Gold is referred to in Steely Dan's song "Hey Nineteen", on their album Gaucho, released in 1980. Silver was launched in 2011.[25]. [18] It was named on Bloomberg Businessweek's 2009 list of the world's 20 best-tasting tequilas,[26] and on a list of the 18 best tequilas in the world in Men's Journal in 2013. As of 2013 Jose Cuervo is distributed by Proximo Spirits. [11] Reserva de la Familia is classified as an extra añejo tequila, meaning it is 100% agave aged over three years in an oak barrel, giving it a deeper golden color with a richer flavor more typically tasted in scotch or brandy. Reposados have a pale amber color, as they typically spend 2 to 12 months in oak barrels. Reserva de la Familia is a high-end offering of 100% blue agave tequila,[13] matured in the La Rojeña distillery's private cellars. PROXIMO SPIRITS UK LTD is located in LONDON, United Kingdom and is part of the Beer, Wine & Distilled Spirits Wholesalers Industry. You must be of legal drinking age to enter this website. As of 2013 Jose Cuervo is distributed by Proximo Spirits. Nutritional Information,", "Jose Cuervo Golden Margarita (12.7% alc. [3][11][14] Starting in 2011, Diageo, the world's largest liquor maker, was in talks to acquire Jose Cuervo from the Beckmann family[7] for in excess of $3 billion. In Carrie Underwood's 2008 song Last Name (song) describing a woman meeting a man at a club and later eloping with him in Las Vegas after having had too much to drink that night, Cuervo tequila is referenced in the line "So I'll blame it on the Cuervo". Kraken Rum is a Caribbean black spiced rum which is manufactured by a company, Proximo Spirits in Trinidad and Tobago. The company, which has offices in the US, Canada, UK, Ireland and Australia, will present its portfolio of spirits at the Expo, highlighting Bushmills Irish whiskey, Jose Cuervo, 1800 and Maestro Dobel Tequila, and Kraken rum. ),", "Jose Cuervo Margarita The Original Mix , Classic", Proof66.com Award Summary for Jose Cuervo Reserva de la Familia, “Beach Volleyball Tour Seeks Lasting Impact,”, “Beach volleyball: Jose Cuervo Series doubles events for 2012 tour,”, “The Business of Professional Beach Volleyball Shows Promise As Final Event of 2013 Approaches,”, “Ad of the Day: Kiefer Sutherland Sells It In Noir for Jose Cuervo,”, https://en.wikipedia.org/w/index.php?title=Jose_Cuervo&oldid=992379190, Food and drink companies established in 1795, Articles with dead external links from February 2020, Articles with permanently dead external links, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, Pre-made margarita, made with Cuervo Gold, Lower calorie pre-made margarita, made with Cuervo Gold, available in Lime and Wild Berry flavors, Pre-made margarita, made with Cuervo Gold and Grand Marnier liqueur, Pre-made margarita that doesn't contain alcohol, available in Lime and Strawberry Lime flavors. Proximo Spirits was founded in 2007 by the Beckmann family of Mexico, which owns more than a dozen spirits brands including Three Olives Vodka, Kraken Black Spiced Rum and Boodles British Gin. [3] As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, and a fifth of the world's tequila by volume. The song "Ten Rounds with Jose Cuervo" by country music artist Tracy Byrd documents a man's night drinking Cuervo after his girlfriend breaks up with him. The company has been in the same family for 11 generations, with Beckmann Vidal’s son, Juan Domingo Beckmann Legorreta, currently its CEO. In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997. Beckmann is part of a family of direct descendants of Don Jose Antonio de Cuervo who founded the brand. PROXIMO is a global innovator of quality spirits. Tequila made further advances in the US during World War II, when many US distilleries switched to war-related production and there were restrictions on European imports. [9] Its first edition sold out weeks after its release. [32], In 1979, Jose Cuervo became beach volleyball's first major sponsor. The resulting unaged, clear tequila is then diluted with water to bring the alcohol content down to around 40%. Says Keyes, “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family. [30] The Margarita Mix does not contain any alcohol. [11] During a blue agave shortage in the 1970s, Mexican regulations were further revised to require that tequila contain only 51.5% agave. This website uses cookies. [8] Cuervo's first bottled tequila was sold in 1906. It is the oldest active distillery in Latin America. "[37], In 1978, after a stint as a poster girl for Jose Cuervo Tequila, Cindy Jordan wrote a country song titled "Jose Cuervo", the first song she ever wrote. [11] Tequila first made significant inroads into the United States during the Prohibition era, when it was smuggled from Mexico into southwestern US states. At Proximo Spirits, the spirits division of the Beckmann Family, Schiller oversaw new brand development and was on the team that purchased Hangar One Vodka and Stranahan’s Colorado Whiskey. After the fermentation and distillation processes, tequila can then be aged in oak barrels, giving it a golden hue. “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family,” said Keyes. [18] It would become Cuervo's first extra añejo offering after the high-end distinction was created in 2005. New Jersey-based Proximo, which is also owned by the Beckmann family, will gain control of Cuervo’s North America distribution from 1 July 2013. [3], Jose Cuervo is produced at the La Rojeña distillery in the state of Jalisco in Mexico. In 1889, Mexican president Porfirio Díaz awarded Cuervo its first gold medal for the quality of tequila it produced. The family has managed to thrive during centuries of war and revolution. [26] It is no longer available. This website uses cookies. [6][17] After Ana González Rubio married José Cuervo Labastida in 1900, he renamed the distillery La Rojeña, and was the first to call the tequila produced there Jose Cuervo. The following year, Cuervo transferred ownership of its second-string tequila Don Julio to Diageo in return for the Bushmills Irish whiskey brand and payment to Diageo of $408m in cash. Black Lives Matter. It is the best-selling tequila in the world,[1] with a 35.1% market share of the tequila sector globally[2] and a 33.66% share of the US tequila sector as of July 2013. [3], Jose Cuervo is family-owned and is run today by the Beckmann family of Mexico, descendants of Don José Antonio de Cuervo. Cuervo Silver is shown to be enjoyed on multiple occasions on the Showtime series Dexter (2006–13). Jose Maria Guadalupe Cuervo won … [5][19][12] The occasionally smoky flavors of extra añejo tequilas have been compared to those typically found in brandy and scotch. [1][15] After it was unable to acquire the brand, Diageo announced in December 2012 that it would end the US distribution deal. In the 2004 MMORPG game World of Warcraft, there are some items referencing Jose Cuervo, like "Cuergo's Gold" and "Hozen Cuervo". [40] Other country songs that mention the liquor are "The Dope Smokin' Song" by Hank Flamingo and "Drink Canada Dry" by David Allan Coe. It reached number 1 on the Billboard country songs chart in 2002. [4][5][6] The first Vino Mezcal de Tequila de Jose Cuervo was made in 1795,[7] after Don José Antonio de Cuervo's son José María Guadalupe de Cuervo was granted a permit from King Carlos IV of Spain to produce tequila commercially, following a time of prohibition under King Carlos III. Proximo Spirits, with North American headquarters located in Jersey City, NJ, is owned by the Beckmann family, who owns the Cuervo brand portfolio and are sixth-generation descendants of the founding Cuervo family. Platino is 100% agave, handcrafted using a proprietary process in which the steam is recaptured to bring in more flavor before the tequila is chill-filtered. “Proximo has grown rapidly over the past decade, and I look forward to working with the company’s outstanding management team and distributor network to build on Proximo’s phenomenal track record of brand development and commercial success. Dana Cimilluca, Paul Sonne and Simon Zekaria, Source: Impact Database: Top Ten Brands Worldwide 2011, Tom Kelley, “Songwriter turns to video after big ‘Jose Cuervo’ hit,”, Distilled Spirits Council of the United States, "Flavored Tequilas: Only for the adventurous (or young)", “Diageo Ends Its Attempt to Buy Jose Cuervo Tequila,”, “McCann Wins Cuervo as Tequila Leaves Diageo in U.S.,”, “Diageo Is Said to Be in Talks to Buy Jose Cuervo Tequila Brand From Family,”, “Tequila’s History: 18th & 19th Centuries,”, “At Jose Cuervo, 254-year old tradition reigns,”, “Tequila’s History: 20th & 21st Centuries,”, “Drinking Tequila but Thinking Cognac, Maybe?”, “Diageo ends talks to take control of Jose Cuervo tequila business,”, “Diageo calls time on Jose Cuervo talks,”, “Cuervo: Diageo Split Has Created Better Opportunity,”, "Proximo To Spend $10 Million on Jose Cuervo Cinge Launch", "Review: Jose Cuervo Cinge Cinnamon Flavored Tequila", “Jose Cuervo Launches Tradicional Silver Tequila,”, “Jose Cuervo Platino Tequila. In a deal announced in March 2013, Proximo took over the Jose Cuervo distribution rights from Diageoon July 1, 2013, with plans to increase spending on marketing and innova… Proximo took over the Jose Cuervo distribution rights from Diageo in 2013. There are 39 companies in the PROXIMO SPIRITS UK LTD corporate family. Says Keyes, “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family. One of her sons, Juan Beckmann Gallardo, would manage the business. Juan-Domingo Beckmann, son of Juan Beckmann, is the sixth-generation leader of the company. This brand is manufactured by Agavera Camichines and owned by Beckmann Family’s US distribution company named Proximo Spirits in the United States. The train travels 60 kilometers from Guadalajara to Tequila, taking 2 hours to journey through the agave fields and past volcanoes. He was the first to package the tequila into damajuanas (rope-encased jugs), where previously they had been stored only in wooden barrels. The song references the tequila in the lyrics, "Jose Cuervo, you are a friend of mine. info@proximospirits.com, We stand in solidarity. [6] Its varieties, Silver and Reposado, are 100% agave tequilas. “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family,” said Keyes. PROXIMO is a global innovator of quality spirits, creating excitement with every sip. Jose Cuervo is a Mexican brand of tequila. Upon arrival in Tequila, guests are able to take a tour of the Jose Cuervo factory and La Rojeña distillery.[17]. [13] Agave plants take 10 to 12 years to mature and become ripe, while sugarcane can be harvested every year, so blending the agave spirit with sugarcane spirit is a cheaper method, while using 100% blue agave plant is more expensive. Essential 1800® Artists Series 9: Shantell Martin, Please direct all inquiries to  Black Lives Matter. See Fireball and discussion therein. 1800 is named after the year tequila was first aged in oak casks, and is sold throughout the world. The Authentic Margarita and Light Margarita varieties contain Cuervo Gold and are 9.95% alcohol by volume. This type is called “blanco” or “white”. Read More. The Registered Agent on file for this company is National Registered Agents, Inc. and is located at 400 Cornerstone Dr. #240, Williston, VT 05495. [19], The Jose Cuervo Express train was opened to visitors in February 2012 to help promote tourist development in the Jalisco area. [28], Cuervo offers several pre-made margaritas. [29] Golden Margarita contains Grand Marnier liqueur along with Cuervo Gold, and is 12.7% abv. [18] Pure tequila is distilled 100% from the sap of the blue agave plant, while mixto tequilas only need to be at least 51% blue agave in order to legally be called tequila. Then, in the 1980s, more American tourists visited Mexico, discovering tequila. The distillery was officially founded in 1812. From then on, the brand became Jose Cuervo Tequila. Part of Cuervo was owned by Distribuidora Bega, and, starting in 1979, the other part was owned by Grupo Cuervo, made up of Beckmann, his son Juan Beckmann Vidal, José Luis Campos, and Heublein Inc.[11], Along with Sauza, Cuervo began to dominate the tequila industry in the 1940s. The company shipped its first export of three bottles across the border in 1873. The company's filing status is listed as Active. [19], Especial Reposado (commonly referred to as "Cuervo Gold") is a blend of reposado and younger tequilas of at least 51% agave, with caramel coloring added to the finished product to give it the gold color, also known as joven tequila. By entering this site, I agree to the Terms of Service and Privacy Policy. The reposado achieves its amber color through six months of barrel aging. Juan-Domingo Beckmann, son of Juan Beckmann, is the sixth-generation leader of the company. This was the birth of the tequila industry. [13] In 1997, Grand Metropolitan merged with Guinness plc to become Diageo which would be Jose Cuervo's main distributor outside of Mexico until 2013. The leaves are chopped off and the core is cooked and crushed to create juice, which is fermented and distilled to make tequila. Jose Cuervo is family-owned and is run today by the Beckmann family of Mexico, descendants of Don José Antonio de Cuervo. "[42], "If you're in the market for boozy Red Hots, Jose Cuervo's Cinge should do the trick. [27], Reserva de la Familia was introduced in 1995 to celebrate the 200th Anniversary of the distillery. Añejos have a darker gold color and more flavor contributions from the barrel, as they are typically aged 1 to 3 years in oak barrels. [9][13] All Jose Cuervo tequila continues to be made in the town of Tequila in the state of Jalisco in Mexico. Proximo owns over a dozen spirits brands, including 1800 Tequila, Three Olives Vodka, Kraken Black Spiced Rum and Boodles British Gin, as well as craft spirits such as Hangar 1 Vodka and Stranahan's Colorado Whiskey. A moody 2013 ad campaign for Cuervo Especial starred actor Kiefer Sutherland. JERSEY CITY, N.J.--(BUSINESS WIRE)--Jan 30, 2019--Proximo Spirits, Inc. today announced that Michael Keyes has been appointed as President & Chief Executive Officer of Proximo, effective February 4, 2019.In that capacity, Keyes will manage all operations of Proximo and its affiliates in the United States of America and Canada. A ribbon completes the crest with the words “Trabajo, Pasion, Honestidad,” meaning “Work, Passion, Honesty.”. 1800 Tequila is a fine tequila from Mexico that is produced by Agavera Camichines and distributed by Proximo Spirits. [10][11] After the death of Don Vincente, Jesús Flores (owner of the distillery now known as La Constancia) took over management of La Rojeña. Proximo has grown rapidly over the past decade, and I look forward to working with the company’s outstanding management team and distributor network to build on Proximo’s phenomenal track record of brand development and commercial success. The company's filing status is listed as Active and its File Number is 602829887. Inspired by fresh ingredients born in California. Acquired Australian drinks distributor Island2Island in July 2017. Got wine/spirits news for WSD? This brand is manufactured by Agavera Camichines and owned by Beckmann Family’s US distribution company named Proximo Spirits in the United States. 1800 Tequila is a Mexican brand of tequila owned by the Beckmann Family, who also own the Jose Cuervo tequila brand. Domingo Beckmann owns the rest and has a $1 billion fortune. Beckmann Family also imports and distributes the Jose Cuervo Tequila brand. Beckmann is part of a family of direct descendants of Don Jose Antonio de Cuervo who founded the brand. Clocking in at 35 percent alcohol by volume, this syrupy hooch has about as much in common with tequila as. After Ana Gonzélez Rubio's death in 1934, the estate was left to her niece Guadalupe Gallardo, who died in 1966 and left the estate to her sister, Virginia Gallardo. [A], Cuervo's Tradicional has been produced since 1795. Proximo Spirits, Inc. is located in Jersey City, NJ, United States and is part of the Beer, Wine & Distilled Spirits Wholesalers Industry. As of 2013, Proximo distributes approximately 6 million total cases per year.

Both Proximo and Cuervo are controlled by the Beckmann family of Mexico, … Proximo Spirits is launching a new dead icon-themed flavoured vodka under its "premium" label Three Olives. Especial Silver is an unaged white tequila containing at least 51% agave, with the remainder being made up of sugarcane spirit. The Reserva de la Familia añejo was awarded a double gold medal at the 2012, This page was last edited on 4 December 2020, at 23:28. [31], 1800 Tequila, owned by Jose Cuervo and previously labeled Cuervo 1800 before being distributed by Proximo Spirits starting in 2008, is a 100% agave tequila, available in various silver, reposado and añejo varieties. [5][20][21], In 2013, Proximo launched Jose Cuervo Cinge, a cinnamon-infused 35% abv version of Especial Silver. Proximo has the distribution rights for an impressive number of high-profile spirits brands, Jose Cuervo being perhaps the best known of the bunch.

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